Deciding where to spend your advertising dollars is not easy. Before you commit to anything it is best to do some research. Find out what worked for companies that sell similar products and services. You will need to find advertising that fits into your budget. If you are a small local business you may want to look into advertising in the local paper or in your towns community guides. Larger companies may choose to do television or even hire a large advertising agency to handle their advertising campaign.

Here you will find some of the different ways you can advertise your companies products and services and some links to web sites that can get you started.

Internet Advertising

When it comes to advertising on the internet you have many different choices. Pay per click, this form of advertising works on the idea that you only pay when someone clicks on your ad. Some of the most popular companies offering this service today are Google adwords, Yahoo Search Marketing and Microsoft adCenter.
Banner ads are also a very popular form of internet advertising used today. Most sites that use this form of advertising will charge by the amount of clicks or even a monthly fee. The internet is filled with advertising opportunity by doing a basic web search for internet advertising you will get pages of information and web sites that can help you.

News Print Advertising

This is a great way to reach potential customers in your local area. You can use the classified sections to advertise items for sale such as homes, vehicles and miscellaneous items. Companies will place display ads showcasing their products or services these are usually priced depending on circulation and which day your ad runs. Many local papers offer specials and agency discounts. You can do a web search to find local papers or click here to view a site that makes it easy to find a local newspaper.

Direct Mail Advertising

Almost every business can benefit from Direct Mail. You can find direct Mail every time you open your mail box. You will find it stuffed in your monthly bills or inserted into the newspapers. Direct Mail comes in many forms but one things for sure everyone receives it in one form or another.
The way Direct Mail advertising works is the advertiser sends out their advertisement to specific zip codes. You can purchase these mailing lists from a number of companies. Their are also businesses that will take care of your entire direct mail program from designing and printing the pieces, purchasing the mailing list, and sending it to the post office. Another great way to participate in Direct Mail is to purchase ad space in a community guide that gets mailed to local residents.

Radio Advertising

Did you know that 80% of adults listen to the radio while driving and one quarter of the population listens at work. It's no wonder that radio advertising works. Today with the internet, radio stations stream their programming on their web sites reaching additional audiences. When creating your radio advertising remember to entertain the audience. Make sure you sell your product but also make your advertisement very memorable.

Television Advertising

Just like with any form of advertising you must first get and hold the watchers attention. You also want to offer the potential customer some kind of reason to call or visit you. You could offer the customer a valuable savings off certain products or services.
Television is one of the most expensive forms of advertising and one of the most rewarding if done right. If you don't already have experience with television advertising it is best to hire a professional ad agency.

For a list of links that can help you with any of the above categories see our Helpful Links Page