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It all depends on what business you're in. If your advertising a restaurant or small store to local residents, you may want to check out a local mailer or coupon magazine. These are great ways to get your name out there and offer the reader a reason to come in and try your products. This can be a substantial savings verses trying to do your own direct mailing which could cost thousands. For new businesses it's best to get out and meet people face to face. Let them feel comfortable around you. Let them know who you are and tell them how your services or products can help them. If the consumer is contemplating making a purchase they are far more likely to make that purchase from someone they know and trust over just some company they saw an ad for. In this case you should spend your dollars on a great business card and brochure, something you can hand out while you are telling them about your company. Another great way to advertise using this same idea is to join some business referral groups. Look into different groups that meet in your area. Most will meet for breakfast or lunch and they will pass referrals to one another. This can be very inexpensive maybe a few hundred dollars a year and is a great way to meet other local businesses in the area. If anything else you can ask questions at these meetings and maybe learn form others mistakes. In today's internet driven business world you have endless options when it comes to internet advertising. You can send emails, use your website as a advertising tool, and even place ads on other sites. With some research and know how the internet can be a great and cheap place to advertise. Remember, always research any advertising options before you sign up. See if they worked for other businesses similar to yours. Make sure you are paying a reasonable price for what you are receiving. |